Summary
Revenue :
000,000 M USD
Finance :
000,000 M USD
Earning Cap :
000,000 M USD
Invest :
000,000 M USD
R & D :
0000 People
Growth :
00% AGR
DIGDAL CAP
Overview
General Introduction | Zhejiang Senma Clothing Co., Ltd. is a brand clothing enterprise characterized by virtual operation, with a series of adult casual wear and children's clothing as the leading products. For 12 consecutive years, it has been rated as one of the top 100 sales and profit companies in the Chinese clothing industry, as well as one of the top 500 private enterprises in China, ranking among the top 10 competitive enterprises in the Chinese clothing industry. It is one of the advantageous enterprises in the Chinese clothing industry. The company currently has two major clothing brands, "Senma" and "Balabara". Among them, the "Senma" brand was founded in 1996, and its products and brands are positioned as young, fashionable, energetic, and cost-effective casual clothing for the general public. It is mainly aimed at young students aged 16-30 and young people who have just entered society. This brand has won the China Fashion Brand Marketing Award and Achievement Award, and is a leading brand in leisure clothing in China. The "Barabara" brand was founded in 2002, positioned as a professional and fashionable children's clothing consumer group, mainly targeting the middle class and well-off families aged 0-14. This brand has won the China Clothing Brand Potential Award and one of the top ten children's clothing brands in China. The market share and brand awareness of the "Balabara" brand rank first among domestic children's clothing brands, and are praised as "creating a miracle in the development of Chinese children's clothing brands". Since the establishment of the enterprise, Senma Clothing has adopted a virtual business model and continuously innovated in practice, outsourcing clothing production, focusing on product design, brand communication, supply chain management, and channel expansion, with the goal of "outsourcing long and short boards". In 20 years of development, Senma Apparel has taken "integrated innovation, win-win development" as its business philosophy, focusing on playing the four roles of "channel planner, resource integrator, brand manager, and cultural force practitioner". Based on the clothing industry, the domestic market, brand construction, and humanistic leadership, Senma Apparel integrates global advantageous resources with an international perspective, focuses on industrial development with a dedicated mindset and persistent spirit, and has embarked on a path of socialized mass production The path of specialized division of labor and collaboration. From the beginning of the company's establishment, Senma Clothing has established a business philosophy of "small rivers have water, big rivers are full", emphasizing win-win cooperation with stakeholders such as partners, and pursuing harmonious development between the company and employees, as well as between the company and society. |
Headquarter | Wenzhou City |
Establish Date | 2/5/2002 |
Listed Code | 002563.SZ |
Listed Date | 3/11/2011 |
Chairman | Qiu Qiangqiang. |
CEO | Xu Bo. |
Website | www.semirbiz.com |
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