Summary

Revenue : 000,000 M USD
Finance : 000,000 M USD
Earning Cap : 000,000 M USD
Invest : 000,000 M USD
R & D : 0000 People
Growth : 00% AGR

DIGDAL CAP

Overview

General Introduction Zhejiang Mingpai Jewelry Co., Ltd. was founded in 1987 and is headquartered in Shaoxing, Zhejiang. Adhering to the spirit of perseverance and innovation, integrating research and development, design, production, sales, and service, we are committed to becoming a trustworthy jewelry brand for Chinese consumers. On April 2, 2011, Mingpai Jewelry was listed on the Shenzhen Stock Exchange (stock code 002574) and entered the capital market of domestic jewelry enterprises. It has been honored as one of the industry's process standard setters and designated producer by the International Platinum Association. Mingpai Jewelry is currently a vice president unit of the China Jewelry and Jade Jewelry Industry Association, drafting unit of jewelry standards, and executive director unit of the China Arts and Crafts Association. As a large comprehensive jewelry enterprise with all elements, all industry chains and all value chains, Mingpai Jewelry ranks first in the jewelry industry in terms of overall comprehensive strength, and is one of the well-known enterprises in the jewelry industry in Chinese Mainland. The headquarters covers an area of over 30000 square meters and has over 3000 technical and managerial employees, with 12 wholly-owned and holding subsidiaries under its jurisdiction; The company has three major research and development centers and production bases in Shaoxing, Shenzhen, and Shanghai, with products covering multiple series of over 10000 varieties such as gold jewelry, platinum jewelry, inlaid jewelry, and high-end silver products. It has over 1000 direct and franchise brand outlets nationwide. In the 1990s, Ming Dynasty jewelry "shifted from handmade production to industrial production"; Introducing platinum production lines and continuously exploring the platinum market, in 2007, it was awarded the "Special Contribution Award for Platinum Jewelry Promotion" by the International Platinum Association. 「2」 Mingpai Jewelry has steadily developed in different customer groups with its differentiated approach. By providing diversified products, services, and sales channels, we meet the needs of customers at different stages of life and provide a thoughtful consumer experience. In terms of brand strategy, Mingpai Jewelry flagship brand is the core, and targeted retail experiences have been launched successively, such as "Mingpai Heijia Jin", "Mingpai Cloud Exhibition Hall", "Mingpai Customization" and other personalized brands. Not only do they carry the life attitudes and personalities of different customer groups, but they also maintain the core brand values of "having a bright heart, being self bright" for a long time. Mingpai Jewelry has always adhered to the "customer-oriented" policy and strategy, and fulfilled its commitment to sustainable business growth. It is committed to promoting the long-term and innovative development of the company's business, employee growth, and corporate culture construction. The company has a huge retail network, covering various regions and operating rapidly developing smart retail businesses. It can effectively implement online and offline strategies and successfully break through in the current omnichannel retail environment.
Headquarter Shaoxing
Establish Date 10/15/2002
Listed Code 002574.SZ
Listed Date 4/22/2011
Chairman Yu Ah Wu.
CEO Yu Deluxe.
Website www.mingr.com

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