Shifeng Cultural Development Co., Ltd.
Summary
Revenue :
000,000 M USD
Finance :
000,000 M USD
Earning Cap :
000,000 M USD
Invest :
000,000 M USD
R & D :
0000 People
Growth :
00% AGR
DIGDAL CAP
Overview
| General Introduction | Shifeng Cultural Development Co., Ltd. (stock code: 002862), founded in 1992 and located in Shantou City, Guangdong Province, is a high-tech enterprise that integrates professional design, research and development, manufacturing, and sales. Shifeng Culture has multiple series such as "Shifeng Intelligence", "Shifeng Remote Control", and "Shifeng Baby", with over 1000 product varieties. The company has nearly a thousand professional talents and nearly a hundred R&D backbone, More than 90% of the products are independently designed or developed by the company, with over 100 patents with independent intellectual property rights. As a toy brand with a senior industry background, Shifeng Culture has gained widespread popularity and social recognition. The company is a nationally recognized high-tech enterprise and a private technology enterprise in Guangdong Province, and has been awarded titles such as "Guangdong Famous Trademark" and "Top Ten Influential Brands in China's Toy Industry". In 2015, the World Brand Laboratory released the 12th "China's 500 Most Valuable Brands" ranking, Shifeng Culture ranks among the top in the toy and animation industry with a total brand value of 3.069 billion yuan! Shifeng Culture leads the trend, actively explores the path of cultural transformation and innovation, takes the lead in proposing the forward-looking concept of "online game culture leading the development of traditional toys", actively constructs a new research and development model of "online games, offline toys", and a marketing and cultural dissemination model that combines online and physical channels. Shifeng Culture has provided a fruitful demonstration role for the industry in exploring the industrial model of innovative integration of toys and online games, Selected as a demonstration enterprise for the transformation and upgrading of advantageous traditional industries in Guangdong Province. Shifeng Culture has gained insight that "toy intelligence will inevitably become a trend in the development of the toy industry", and has fully implemented the development strategy of "integration of toys and high-tech innovation". It has developed a series of intelligent toys that integrate voice control, active interaction, and deep learning capabilities, bringing new market opportunities to the company. In 2018, Shifeng Culture Robot Dog was invited to participate in the performance of CCTV's "Celebrating the New Year in the East, West, North, South" program. In the same year, it played the lead role in the Spring Festival Gala program "Prosperity of the Country" and performed emotional dramas with celebrities. By carrying the authoritative platform of CCTV and occupying a high position in brand communication, Shifeng Culture has become a well-known national brand. Since 2019, the company has officially launched a multi brand strategy, with the establishment of baby brands such as iMoBao and trendy toy brands such as Rock Planet. The products are aimed at the mother and baby market with huge potential and the trendy market under the "Generation Z" consumer wave, providing broad space for the company's business development. In the future, Shifeng Culture is committed to promoting the industrial development of "technology+culture" on the basis of rooted local cultural creativity, and aims to build the company into one of the most culturally creative toy enterprises. |
| Headquarter | Shantou |
| Establish Date | 9/4/1992 |
| Listed Code | 002862.SZ |
| Listed Date | 4/11/2017 |
| Chairman | Cai Junquan. |
| CEO | Cai Junquan. |
| Website | www.sunfuntoys.com |
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