Summary

Revenue : 000,000 M USD
Finance : 000,000 M USD
Earning Cap : 000,000 M USD
Invest : 000,000 M USD
R & D : 0000 People
Growth : 00% AGR

DIGDAL CAP

Overview

General Introduction Shenzhen FuAnna Home Furnishings Co., Ltd. was established in 1994 and is a comprehensive home furnishing enterprise that integrates research and development, design, production, marketing, and logistics. Established five main brands: "FuAnna", "Xin'ele", "Weisha", "Shenghua", and "Kuqizhi", and successfully listed on the Shenzhen stock market in December 2009. As a leading listed company in the domestic home textile industry, FuAnna has been developing for 20 years so far. Establish five major production bases in Longhua, Shenzhen, Changshu, Jiangsu, Nanchong, Sichuan, Yangxin, Hubei, and Huidong, Guangdong. Through the industry's pioneering parallel marketing system of direct sales and franchise, we have opened nearly 2000 specialty stores in various provinces and cities across the country, and have become the main cooperative brand of major commercial systems across the country. Since 2009, the e-commerce channel development strategy has been launched, and through high-quality products, moderate prices, and good brand appeal, it has become the main promotion brand for e-commerce platforms such as Tmall, JD.com, and Vipshop. The company has maintained sustained and stable growth, with a compound annual growth rate of over 20%. As of 2015, the overall annual sales scale of the enterprise has reached nearly 2 billion yuan, making it the leading brand in the home textile industry. Fuanna imbues her soul with design and creates classics with art. Provide thousands of Chinese families with an artistic home lifestyle with home products designed with artistic temperament. Famous dance artist Yang Liping has become the spokesperson for the FuAnna brand due to her shared original artistic obsession with FuAnna. With its unique design style and high-quality management, FuAnna has become a popular brand among consumers in the domestic home textile industry. In 2015, FuAnna Company proposed the "Second Entrepreneurship" plan and development strategy for the next golden decade, with a future goal of exceeding 10 billion yuan. To this end, FuAnna Company has relied on the talent advantages, channel network advantages, brand advantages, and financial advantages accumulated over 20 years, firmly seizing new business opportunities such as the "C2B model customized furniture" integrated smart home, and comprehensively launching the overall home strategy. To this end, FuAnna has introduced the advanced German Haomai fully automated furniture production system, launched the world's advanced intelligent production line, and plans to layout three nearly thousand acre "integrated smart big home" industrial parks nationwide. The transformation from a single bedding to a large home lifestyle and then to a comprehensive customized home solution is FuAnna's grand plan for future development. In the future, FuAnna will no longer be just a single product provider, but will become a complete solution for consumers' home decoration life. The development and accumulation of the brand over the past twenty years, the deep cultivation of the domestic market, and the strategic layout ahead of industry competitors, especially the advantages in brand original design, have given FuAnna enough confidence to achieve this grand blueprint. FuAnna is not only a publicly recognized listed home textile enterprise, but also a respected and highly responsible enterprise. In the past two decades of development, FuAnna has actively participated in charitable and public welfare undertakings through her own practical actions. The company and the chairman and his wife have donated over 100 million yuan to society and publicly promised to donate their annual share dividends to support vulnerable groups in society, establish medical and educational welfare institutions to provide long-term charitable care, and effectively fulfill a company's social responsibility.
Headquarter Shenzhen
Establish Date 8/11/1994
Listed Code 002327.SZ
Listed Date 12/30/2009
Chairman Lin Guofang.
CEO Lin Guofang.
Website www.fuanna.com

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