Summary
Revenue :
000,000 M USD
Finance :
000,000 M USD
Earning Cap :
000,000 M USD
Invest :
000,000 M USD
R & D :
0000 People
Growth :
00% AGR
DIGDAL CAP
Overview
General Introduction | Shanghai Mercury Home Textile Co., Ltd. is a major member enterprise of Mercury Holdings Group and an important founder of China's modern home textile industry. After more than 20 years of development, it has quickly become a professional and multi brand enterprise that integrates research and development, design, production, and sales, focusing on the household textile industry. The company ranks among the top three in the industry in terms of production, sales, channel scale, and comprehensive strength. In 2009, it passed the Shanghai High tech Enterprise Review and successfully landed on the Shanghai Stock Exchange in 2017. The company is located in Shanghai Fengxian Comprehensive Industrial Development Zone, under the jurisdiction of Shanghai Baili Home Textile Co., Ltd., Shanghai Mercury E-commerce Co., Ltd., Hebei Mercury Home Textile Co., Ltd., Zhejiang Xinggui Textile Co., Ltd., Shanghai Mercury Home Textile Haian Co., Ltd., Shanghai Mercury Home Textile Haimen Co., Ltd., and has two famous home textile brands, "Mercury" and "Baili". The independent production capacity of the company's headquarters industrial park is in a leading position in the same industry, with multiple advanced production lines such as computer quilting and quilting in China, achieving a production capacity of "producing 10000 pieces of clothing and quilts per day". The company adheres to the standards of modern enterprise systems and continuously standardizes enterprise management based on its own reality. Since 2001, it has successively introduced and passed ISO9001, ISO14001, 0HSAS18001 management system certification and ERP information system construction in the same industry, leading the industry in terms of quality, environment, safety, occupational health, and information management. The company's products cover more than 300 varieties of eight major series, including multi-piece bed covers, quilts, pillowcases, single piece combinations, seat cushions, children's products, summer products, blankets, and more. We have always adhered to the product development principle of 'no one has me, no one has me, no one has me, no one has me.' We have always been close to the real consumption needs of consumers, so that affordable, tasteful and high-end bedding products have entered countless households. Mercury Home Textile adopts a franchise marketing model with chain stores as its main sales method, with marketing outlets spread across various provinces and cities across the country. Currently, it has more than 2700 specialty stores and shopping malls across the country. While pursuing the expansion of channel network quantity, the company pays special attention to the improvement of network quality. By establishing regional marketing centers nationwide, the company continuously strengthens the standardized management of the marketing network, forming a large-scale three-dimensional sales network mainly consisting of distributors, direct sales, and e-commerce sales channels, supplemented by international trade, television shopping, and group buying, with diverse forms, wide consumer coverage, and large growth space. The company implemented its brand strategy early in the industry and established a good brand image both domestically and internationally through product quality, CIS image promotion, market promotion, and other means. We have successively won the titles of "China Famous Trademark", "China's 500 Most Valuable Brands", "Top 50 Enterprises in China's Textile and Clothing Industry Brand Value", "China Textile Industry Association Development Contribution Award", "Shanghai Civilized Unit", "Shanghai Five Star Integrity Creation Enterprise", "Fengxian District 7th District Mayor Quality Gold Award", "2018 China Textile Industry Federation Key Track and Cultivate China's Clothing and Home Textile Autonomous Brand Enterprise" "Top 100 Private Enterprises in Shanghai in 2019", "exemplary organization of Fengxian District Federation of Industry and Commerce (General Chamber of Commerce) in combating the COVID-19 in 2020" and other honorary titles. The company attaches great importance to technological innovation and is committed to the research and development of high-performance, environmentally friendly, and degradable fiber based home textile products. Adopting cooperation with domestic professional colleges and research institutions, we will establish a home textile technology center, home textile laboratory, and graduate internship base. By integrating social industry resources, complementing each other's advantages, and promoting mutual benefit, we will jointly carry out research and development of home textile technology, promote industry technology breakthroughs and breakthroughs. In 2016, the Fengxian District Small and Medium sized Enterprise Patent New Product Project (Tencel and Combed Cotton Interleaved Super Soft Home Textile Kit), Tmall Home Textile's most influential brand in 2017 Tmall's "TES Annual Consumer Favorite Brand", 2017 Top Ten Innovative Textile Products (Golden Partner Quilt), 2018 Top Ten Innovative Textile Products (Silk Road Legend), 2019 Diatomaceous Earth Fiber Technology won the "Second Prize of Science and Technology Progress" from the China Textile Industry Federation, and established the "Academician Expert Workstation" of the Shanghai Association for Science and Technology, 2020 Quality Reputation Model Brand The second prize of China Textile Union 2020 Science and Technology Progress Award (R&D and Industrialization of Key Technologies for the Preparation and Application of Functional Microcapsules).As of the end of 2019, we have obtained 36 invention patents, 39 utility model patents, and 76 design patents, with multiple invention patents in the acceptance and actual examination stages; It has been successively recognized as the "Industrial Enterprise Intellectual Property Application Pilot Enterprise", "Shanghai Intellectual Property Advantage Enterprise", "Shanghai Patent Work Demonstration Enterprise", "Shanghai Patent Pilot (Cultivation) Enterprise", "Fengxian District Small Giant Enterprise", "Fengxian District Enterprise Technology Center", and "Fengxian District Fiber New Material Engineering Technology Research Center" by the Ministry of Industry and Information Technology. |
Headquarter | Shanghai |
Establish Date | 12/7/2000 |
Listed Code | 603365.SH |
Listed Date | 11/20/2017 |
Chairman | Li Yulu. |
CEO | Li Yulu. |
Website | www.shuixing.com |
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