Ningbo Peacebird Fashion Co., Ltd.
Summary
Revenue :
000,000 M USD
Finance :
000,000 M USD
Earning Cap :
000,000 M USD
Invest :
000,000 M USD
R & D :
0000 People
Growth :
00% AGR
DIGDAL CAP
Overview
| General Introduction | Ningbo Taipingniao Fashion Apparel Co., Ltd. (stock code: SH603877) (hereinafter referred to as "the company") is a fashion brand retail company centered on customers and with the mission of "allowing everyone to enjoy the fun of fashion". In 1996, Mr. Zhang Jiangping led his entrepreneurial partners to create the PEACEBIRD Taipingbird brand, based on the dove symbolizing love and peace. The company focuses on the fashion industry and implements a "gradient brand" strategy. It currently owns multiple brands, including PEACEBIRDWOMEN Taipingniao Women's Wear, PEACEBIRDMEN Taipingniao Men's Wear, LEDIN Lecho Girls' Wear, MiniDance Children's Wear, MaterialGIRL "Material Girls" Women's Wear, COPOLELLA, PETiTAVril Beitian Children's Wear, PEACEBIRDLIVIN 'Taiping Bird's Nest Home. All brands have complementary advantages through differentiated style interpretation, and at the same time, they have increased the number of fashion, sports and other fields. Through co branding and pioneer designer cooperation, they have explored new elements of "China-Chic", giving Taipingniao more profound cultural connotation. The company focuses on fashion and attaches great importance to the construction of core product research and development capabilities. Since its establishment, the company has always been committed to independently designing and developing a research and development team. Currently, it has a high-quality and international perspective research and development team of over 500 people. The team adheres to customer-centric approach, guided by brand style, and continues to integrate popular fashion elements into product innovation. Every year, it releases over 10000 new products to the market, frequently updating and surprising customers. The company is committed to building the core capabilities of omnichannel retail. The company began to lay out its e-commerce business in 2008 and developed rapidly. In 2020, the GMV on the Tmall Double Tenth Line reached 1.05 billion yuan. The company has over 4600 physical stores located in 31 provinces, cities, and autonomous regions across the country. In 2020, the total retail sales through all channels reached 12.8 billion yuan. The company has over 12000 partners located throughout headquarters, self operated stores, logistics, and self owned factories. With the core values of "We trust people, we adhere to integrity, we love fashion, we are committed to constantly surprising customers, we embrace change, crave innovation, strive for simplicity, and be grateful to the founder and every partner", we continue to create a customer-centric and striving bird centered corporate culture. With the goal of becoming a technology fashion company and the core strategy of "focusing on fashion, data-driven, and online retail", Taiping Bird People will continue to strive for self-improvement and hard work to fully realize the moving vision of "an outstanding fashion brand retail company". |
| Headquarter | Ningbo |
| Establish Date | 9/10/2001 |
| Listed Code | 603877.SH |
| Listed Date | 1/9/2017 |
| Chairman | Zhang Jiangping. |
| CEO | Zhang Jiangping. |
| Website | www.peacebird.com |
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