Summary

Revenue : 000,000 M USD
Finance : 000,000 M USD
Earning Cap : 000,000 M USD
Invest : 000,000 M USD
R & D : 0000 People
Growth : 00% AGR

DIGDAL CAP

Overview

General Introduction Ningbo Bird Co., Ltd. was founded in October 1992 and is located in Ningbo City, Zhejiang Province. It is a high-tech listed company specializing in the development, manufacturing, and sales of mobile communication products. It is a national key high-tech enterprise that has passed the review of high-tech enterprises by the Ministry of Science and Technology and the Chinese Academy of Sciences. It is also the only listed enterprise in China that has the first batch of mobile phone production qualifications and specializes in mobile phone development, manufacturing, and sales. The main products include mobile phones, handheld computers, system devices, etc. The company adheres to the principle of "technology based development and talent oriented" and has gathered a large number of knowledgeable individuals. It has established five research institutes in Hangzhou, Chongqing, Ningbo, and other places. Currently, it has a research team of over 300 people, including master's, doctoral, and postdoctoral students. Waveguide spends 6% of its annual sales revenue on independent research and development, and after years of development, its mobile communication terminal research and development strength has ranked among the top in the industry. In 2008, Waveguide closely followed the market direction and actively carried out research and development of mobile intelligent terminal solutions. With the help of "intelligence" development, it became one of the well-known intelligent terminal product solution providers in the industry. In 2013, closely following the 4G layout of operators and actively cooperating with upstream platforms, we began to develop 4G terminal products. For the 4G market, "intelligence" is essential! The profound technological heritage and accumulation of waveguide stem from years of uninterrupted technological investment since its establishment in 1992. In 1999, Bird established a deep technical cooperation relationship with the world's most powerful aviation military communication equipment manufacturing enterprise, French company Sagem. At the same time, the company has established a rigorous and efficient quality assurance system, and passed the ISO9001 quality management system certification in 1999; In July 2002, it was awarded the 2000 edition ISO9001 quality management system certification. And actively promote the ISO14000 environmental quality system certification work. Strictly adhere to the review system during product design and testing, and strictly implement over 200 testing processes including international ETA, national CTA, etc. Among them, more than 110 testing standards are far higher than the national CTA standards. The scientific enterprise management system and strict production control process provide strong guarantees for the military quality of Bird. As a member of the TD-SCDMA industry alliance, China Mobile Customization Partner, and a winning bidder for Chinese home appliances in rural areas, Bird has achieved remarkable results in mobile customization conferences in nearly 30 provinces across the country for many years with leading product research and development capabilities, winning the trust of customers. After years of research and development in mobile internet 3G applications, Waveguide has matured and mastered the research and manufacturing of 3G network handheld terminals such as TD-CDMA/WCDMA/CDMA2000, and has taken the lead in researching 4G mobile communication terminal product solutions. At the same time, we actively provide perfect mobile internet application solutions and terminal products for core and high-quality industry users, and have been widely used in more than ten industries nationwide, including securities, industry and commerce, public security, logistics, and government mobile office. Waveguide is not only a partner for domestic operators to customize products, but also provides ODM services to international first-class operators and brands, becoming a long-term strategic partner. While covering the whole country, the sales network of Waveguide is also exported to more than 80 countries and regions around the world, including developed European countries such as France and Italy, as well as markets that international brand giants such as Russia, India, Mexico, and Brazil focus on competing for. In 2013, Waveguide actively expanded its e-commerce online channels while maintaining a stable offline channel. At the Alibaba Cloud Developer Conference held in October 2013, Bird made a stunning debut with two ultra-thin, large screen, and multi-core intelligent new products, the 4-core 5-inch Bird Dragon. HD and the 8-core 6-inch Bird Dragon XL. And on November 26th, the official flagship store of Bird was successfully launched on Tmall. While stabilizing the traditional terminal store, Bird actively promotes and establishes a close cooperation between manufacturers and retail stores in the "Bird Factory Store" direct sales model, reducing links and benefiting customers. As of the end of 2013, the number of national terminal experience stores cooperating with Bird has exceeded 700. We provide convenient, thoughtful, and thoughtful services to millions of users. Guided by the service philosophy of "missing you 365 days", Bird adheres to the "5S" service standard of "smile, speed, standard, sincerity, and satisfaction", providing customers with warm and welcoming services anytime, anywhere. Since 1999, "customer service" has always been regarded as the fundamental survival of the company. We have jointly established customer service centers through self built customer service centers, special arrangements, and other means. As of now, there are more than 2800 after-sales service outlets and special maintenance stations in Bird nationwide, achieving comprehensive coverage of first and second tier cities (excluding Tibet). Developed villages and towns in developed cities have achieved special contact points.Based on the changes in industry trends and channel changes, Waveguide divides sales operations into three major parts: operator channels, e-commerce, and traditional channels operating in parallel. As a new entry point for Waveguide, e-commerce will adopt different sales strategies to support progress. Operators will try to meet the requirements of operators with the price, quality, and appearance of products, while in traditional channels where Waveguide is good at, the sales agent mechanism will still be used, Sincere cooperation and mutual benefit with channel merchants. Waveguide will always adhere to the development strategy of "gathering talents from all over the world, focusing on mobile communication; daring to explore and innovate, and striving for a century old brand". Relying on its own market, production, and management advantages, it will gradually build Waveguide into a world-class communication equipment manufacturer, striving to become a "communication elite serving human perfect communication".
Headquarter Ningbo
Establish Date 7/27/1995
Listed Code 600130.SH
Listed Date 7/6/2000
Chairman Xu Lihua.
CEO Zhang Zhangxuan.
Website www.chinabird.com

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