Jiangsu Hongdou Industrial Co.,LTD
Summary
Revenue :
000,000 M USD
Finance :
000,000 M USD
Earning Cap :
000,000 M USD
Invest :
000,000 M USD
R & D :
0000 People
Growth :
00% AGR
DIGDAL CAP
Overview
| General Introduction | Jiangsu Hongdou Industrial Co., Ltd. was established in June 1995 and is a core subsidiary of Hongdou Group (a key enterprise group in Jiangsu Province and a pilot enterprise for deepening reform under the State Council). It was listed on the Shanghai Stock Exchange on January 8, 2001, with a stock code of 600400. The company takes brand operation and clothing manufacturing as its advantages, forming two main businesses: full retail of red bean men's clothing and customization of red bean professional clothing. Red Bean Men's Wear Wholesale Retail Business, with the brand positioning of "Men's Wear More Comfortable, Wearing Red Bean", focuses on creating comfortable men's wear experts, providing high-quality fashionable clothing products in business attire, leisure, sports and other styles for mid to high-end male consumers, meeting their one-stop dressing needs in different occasions. At present, the offline sales channels for global retail are mainly in second and third tier cities nationwide, while relying on digital store construction to enhance user interaction experience; Online sales are directly operated by the company, mainly settling on third-party mainstream e-commerce open platforms such as Tmall, JD.com, Vipshop, Suning, and Mini Program Mall, with multiple touchpoints reaching users. Red bean professional clothing customization business mainly provides customers with customized mid to high-end professional clothing and personalized light customization services, covering industries such as finance, communication, and transportation. The company has always been committed to building a national brand and constantly adheres to innovation and transformation. Since its establishment, the brand has adhered to the responsibility of building China's first cultural brand, and has built a brand system centered on "emotion" culture from multiple dimensions such as products, services, and communication. Over the years, the company has won the "exemplary organization of National Suit Quality Management", "Annual Value Award of Chinese Garment Brands", "Annual Achievement Award of Chinese Garment Brands", "Five star Certification of After sales Service", "Top Ten Units in the National After sales Service Industry", "Top Ten Men's Wear Brands", "National Demonstration Enterprise of Good Faith in Product and Service Quality", "National Quality Leading Brand in the Garment Industry" Honors such as "Top Ten Leading Enterprises in Chinese Professional Clothing". In October 2019, "Red Bean" was selected as the "70th Anniversary Brand of the 70th Anniversary of the Founding of New China" by CCTV as a major brand; In June 2021, the World Brand Laboratory released the list of China's 500 most valuable brands, with "Red Bean" ranking 79th among the "Top 500 Brands". In the new retail era, Hongdou Group will continue to focus on the development of Hongdou men's clothing retail business, accelerate the implementation of intelligent construction, and promote the company's development strategy of transforming into a "smart creation operation" business model, committed to becoming a leading enterprise in the men's clothing industry. Intelligent manufacturing companies use intelligent manufacturing to assist in product upgrades, achieving equipment intelligence, system intelligence, and management intelligence through automation, digitization, informatization, and visualization construction. They strive to create intelligent workshops and provide a comprehensive range of customized product design, production, delivery, and after-sales supporting services, providing users with a higher quality product experience and more thoughtful service experience. The company has currently achieved omni channel marketing and established an omni channel marketing network system that covers offline stores and online platforms. It has multiple touchpoints to reach customers, and consumers can quickly match the shipping location within one minute of placing an order; Connect online and offline omnichannel members, and achieve precise marketing through analysis of member tags, behavior, and other factors. We will focus on promoting the enterprise WeChat and super shopping guide systems to improve their operational capabilities, and at the same time, we will expand the sales channels in the form of Kwai, Tiktok, One Live, and Online Celebrity Live. |
| Headquarter | Wuxi |
| Establish Date | 6/16/1995 |
| Listed Code | 600400.SH |
| Listed Date | 1/8/2001 |
| Chairman | Dai Minjun. |
| CEO | Wang Changhui. |
| Website | www.hongdou.com.cn |
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