Summary

Revenue : 000,000 M USD
Finance : 000,000 M USD
Earning Cap : 000,000 M USD
Invest : 000,000 M USD
R & D : 0000 People
Growth : 00% AGR

DIGDAL CAP

Overview

General Introduction Jinfa Rabi Maternal and Child Products Co., Ltd. (stock abbreviation: Jinfa Rabi, stock code: 002762, hereinafter referred to as the "Company") was established in 1996. It is one of the earliest enterprises in China that specializes in the research and development, design, production, and sales of maternal and child consumer goods (baby clothing, infant cotton products, and various types of maternal and child products). It is a listed company in the A-share market in China that specializes in providing maternal and child products and services, and is a professional expert in maternal and child skin care, A well-known brand operator of maternal and infant consumer goods. The company focuses on the high-end maternal and infant consumer goods market, has been involved in the maternal and infant industry for more than 30 years, and has operated its brand for more than 20 years. The core business of the company is the operation and management of the three major independent brands and multiple international brands represented by "LABIBABY", "ILOVEBABY", and "BABYLABI". The "LABIBBY" brand focuses on creating a mid to high end infant and toddler consumer goods brand, with product categories ranging from clothing cotton products to maternal and infant daily necessities, covering the entire product line; The "Next Generation (ILOVEBABY)" brand is positioned as a mid-range infant and toddler consumer goods brand, with the product category mainly consisting of clothing and cotton products; The brand "BABYLABI" specializes in infant and toddler care products made from plant extracts. Rabi has become a well-known first tier brand of infant and toddler consumer goods in China. It has been awarded the title of "China High Quality Product" and "Key Promoted Product" by the China Commodity Society, and has been awarded the titles of "Guangdong Famous Brand Product" and "Guangdong Famous Trademark". The Rabi brand has also been jointly awarded the honorary title of "Excellent Product" by the Children's Wear Professional Committee of the China Apparel Association and the National Apparel Quality Supervision and Inspection Center (Tianjin), The "children's clothing" business under the "Rabi" brand has been awarded the "Top Ten Children's Clothing Brands in China" by the China Fashion Association multiple times in a row. The company has long been focused on operating "wear" and "use" maternal and infant consumer goods, mainly including infant and child clothing, infant and toddler cotton products (infant and toddler clothing, household cotton products, etc.), other infant and toddler daily necessities (bedding, nursing, bathroom, washing and care products, disinfection and hygiene products, baby carriages and cribs), as well as maternal and postpartum products. It is one of the few products in China with "wear" A brand operating enterprise that covers the entire product line of maternal and infant consumer goods in the "use" category. The company continues to increase investment in research and development and design every year, constantly innovating and enriching product categories and functions to meet the constantly upgrading consumption needs of mother and child consumers. The company always adheres to the concept of "green and natural, safe and comfortable", with enterprise standards higher than national and industry standards. It has established a strict and effective quality control system, permeating strict quality control into every production and logistics link, ensuring that products have high standards of skin friendly comfort and touch safety. The company is a drafting unit for more than 30 national and industry standards for clothing and cotton products, a national high-tech enterprise, Guangdong Provincial Maternal and Child Products Industrial Design Center, and a supply chain management demonstration enterprise. It has established an important position in participating in the formulation of standards for key products in industry segmentation fields, and has a certain influence on the future development of the industry. The company currently has over 1100 brand image stores covering major and medium-sized cities across the country, with a sales network spread throughout the domestic market. At the same time, it actively layout online and offline omnichannel operations, and has formed a "self operated+franchise+distribution+e-commerce+online mobile stores+WeChat" omnichannel marketing model. The company takes "providing the best products and services for mother and child consumers, making raising the next generation a relaxed and happy experience" as its corporate mission, with "Chinese brand, international quality" as its brand positioning, and based on the development strategy of "product+service+internet". In response to the new situation after implementing the comprehensive two child policy and the pain points of the target consumer group in infant and child care, the company continues to increase investment in product research and development, and launches safer, more comfortable, and more exquisite products Better use of mother and baby products to meet the needs of consumer upgrading, create an influential mother and baby collaborative ecosystem, lead a new life for mother and baby, and set a new benchmark for the mother and baby industry!.
Headquarter Shantou
Establish Date 8/2/1996
Listed Code 002762.SZ
Listed Date 6/10/2015
Chairman Lin Haoliang.
CEO Lin Guodong.
Website www.stjinfa.com

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