Hla Group Corp.,ltd.
Summary
Revenue :
000,000 M USD
Finance :
000,000 M USD
Earning Cap :
000,000 M USD
Invest :
000,000 M USD
R & D :
0000 People
Growth :
00% AGR
DIGDAL CAP
Overview
| General Introduction | Hailan Home Group Co., Ltd. was established in 1997 and is a large-scale consumer brand operation platform company mainly engaged in brand management, supply chain management, and marketing network management. As of the end of the reporting period, the company has brands including men's, women's, children's, professional, and home furnishings. The specific information of the main brands and products is as follows: 1. Hailan Home (HLA). Hailan Home is an international one-stop men's clothing retail brand, founded in 2002, and is the main brand of the company. It is committed to providing fashionable designs and high-quality products for men aged 20-45. The products are divided into three series: business, fashion, and leisure, Mainly including T-shirts, shirts, pants, suits, jackets, and other categories, a wide range of products can meet almost all men's clothing needs. The brand positioning of Hailan Home is fast moving consumer goods and daily necessities, advocating the marketing concept of "high grade, mid price", and quickly occupying the market with high-quality products, rich styles, affordable prices, and thoughtful services. The "Hailan Home - Men's Wardrobe" has been pursued by the public consumer group. 2. SANCANAL, founded in the 1990s, is positioned for group customization of professional attire. It adopts a traditional independent production and operation model to provide customized business and professional attire for financial, power, telecommunications, postal, government agencies, and other enterprises and institutions. Its products cover a full range of clothing, including men's and women's suits, pants, vests, skirts, shirts, jackets, coats, windbreakers, etc., especially "boutique suits" The flagship products represented by "boutique non ironing shirts" and "ready-made non ironing shirts" are widely welcomed by customers. For more than 20 years, San Keno has always focused on the quality and glory of group customization, incorporating the design charm of many international brands. Based on the Italian style, it has been redesigned in combination with the physical characteristics of Chinese people. Adhering to a simple, elegant, and stable style, with excellent and rigorous production techniques, San Keno has refined its unique product value. 3. HEILANHOME is a brand new lifestyle home furnishing brand under the company. It is a one-stop home product collection store that focuses on selecting high-quality national living products. It provides consumers with ten preferred product series, including office supplies, makeup products, table products, kitchen supplies, bedding, nursing supplies, travel supplies, daily necessities, clothing and furniture products. Hailan Preferred Living Hall has nearly 4000 product categories, covering three major fields: clothing, daily necessities, and fashionable home furnishings. Its aim is to penetrate high-quality and cost-effective aesthetic installations into all aspects of modern people's daily lives. Relying on the strong supply chain management advantages of Hailan Home and over fifteen years of rich retail management experience, Hailan Optimal Living Center has made the "optimal price" that consumers should enjoy a real benefit that can be presented to them. 4. OVV, the OVV brand was founded in 2017, with the design starting point of the workplace women's life scenes. It uses natural high-quality fabrics, exquisite three-dimensional cutting techniques, and minimalist style design to provide modern urban women with effortless and cost-effective high-end ready-to-wear, breaking the dull workplace wear. OVV products are divided into three major series: NEWCLASSIC New Classic Series, SMARTCASUAL Exquisite Leisure Series, and VACATION&EVENT Vacation Party Series. OVV strictly selects high-quality fabrics such as cashmere, pure wool worsted, and silk, combined with cutting and design, to draw on interesting elements from fashion trends, making every piece a thoughtful work of the season. 5. HLAJEANS, a fast fashion men's and women's clothing brand under the company, was founded in 2017, specifically for urban new youth. Adhering to the company's ability in research and development, design, and supply chain management of all clothing categories, Black Whale is able to provide urban youth with fashionable clothing products that combine design and cost-effectiveness, covering a diverse range of products such as sports, street, and co branded products. Young people also look forward to quality and cost-effectiveness in their clothing, as well as a sense of design in their pursuit of versatility. In response to the consumption pain points of young people, Black Whale proposed a product positioning of "I am not a basic model, everything has materials". For the new urban youth of the Pan 90s generation aged 18-35, we provide them with an unexpected clothing wearing experience that perfectly balances design and cost-effectiveness. Black Whale, as a young brand full of fun and creative inspiration, is willing to collaborate with young people's passion for art, anime, variety shows, esports, etc., and create trendy lifestyles together with young people.6. Boys and Girls (HEYLADS) is a children's clothing brand controlled by the company through capital increase in 2018. The target audience is children aged 6 months to 16 years old, positioning themselves as high-quality and cost-effective, advocating for "affordable and fashionable products", and creating a one-stop comprehensive children's fashion and leisure clothing brand. The product styles mainly include twelve series, including cotton and linen, fashion and leisure, classic campus style, Korean style ladies, and outdoor sports, covering a full range of products such as clothing, shoes, home wear, hats, backpacks, socks, underwear, scarves, gloves, headwear, etc. 7. YEEHOO is a children's clothing brand that the company acquired in 2017 and achieved control in 2019. Since its establishment in 1995, its own brand "YeeHoo" has always focused on daily necessities for infants and young children aged 0-3, and has extended to meet the needs of growth at the age of 6. Positioned as high-end and high-quality, adhering to the product philosophy of "pure, soft, clean, and beautiful", the product line mainly covers a full range of categories such as baby and child underwear, outdoor clothing, baby beds, bedding, car chairs, shoes, hats, socks, and toiletries, providing solutions in clothing, food, housing, transportation, and companionship for Chinese families and children to enjoy a high-quality lifestyle. The company relies on the business model of "platform+brand" to create industrial chain strategic alliances and build high-quality marketing networks, allowing every consumer to enjoy cost-effective products and services; Through direct management of franchise stores, achieve unified management and rapid expansion of stores; By integrating the resources of the clothing industry chain with a win-win concept, we drive a virtuous cycle of the entire industry chain operation. All parties in the industry chain bear limited risks and effectively resolve operational risks. At present, the company has formed a unique and competitive brand chain operation and management model, laying a solid foundation for the long-term and stable development of the company. In 2019, the company achieved a revenue of 21.97 billion yuan and a net profit attributable to shareholders of the listed company of 3.211 billion yuan. As of the end of the reporting period, Hailan Home is a constituent stock of the Shanghai and Shenzhen 300 Index, MSCI China A-share onshore index, Shanghai Stock Connect benchmark stock, and sample stock of the CCTV Finance 50 series index. As of the end of December 2019, the company had a total of 7254 stores, including 5598 Hailan Home series brands and 1656 other brands. |
| Headquarter | Wuxi |
| Establish Date | 1/8/1997 |
| Listed Code | 600398.SH |
| Listed Date | 12/28/2000 |
| Chairman | Zhou Lichen. |
| CEO | Zhou Lichen. |
| Website | www.hla.com,www.hla.com.cn |
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