Summary

Revenue : 000,000 M USD
Finance : 000,000 M USD
Earning Cap : 000,000 M USD
Invest : 000,000 M USD
R & D : 0000 People
Growth : 00% AGR

DIGDAL CAP

Overview

General Introduction Beijing Jiaman Clothing Co., Ltd. is a mid to high-end children's clothing operating enterprise, covering core business processes such as research and development and design of children's clothing, brand operation and promotion, direct sales and franchise sales. The company has established a diversified omnichannel sales model of online and offline, direct sales and franchise. It has opened hundreds of children's clothing counters and stores in major commercial centers in major cities across the country. At the same time, it has opened several ten online stores on well-known domestic e-commerce platforms such as Vipshop, Tmall, and JD.com. The company adopts a multi brand operation strategy, including self owned brands, authorized operating brands, and international retail agency brands, which correspond to the mid end, mid to high end, and high-end children's clothing markets. With the unique characteristics of each brand, it meets the needs of different types of consumers in various segmented markets. The company's own brand "Shuihaier" was founded in 1995 and is one of the earliest enterprises in China to engage in professional children's clothing brand operation. Since its establishment, "Shuihaier" has won a market reputation for its excellent quality. According to the evaluation results of the China Clothing Association, the company's "Shuihaier" brand has been listed as one of the "Top 10 Children's Wear Brands in China" for three consecutive years (2010, 2013, 2016). According to the "2021 Monitoring Report of National Large Retail Enterprises and Consumer Goods Market" issued by the China Federation of Commerce and the China National Commercial Information Center, In the subcategory of the Chinese children's clothing market in 2021, "Water Boy" ranked among the top five in terms of comprehensive market share. Feisilutin is the company's second self owned brand, inspired by elements such as elves, forests, and fairy tales, advocating for novel, natural, romantic, and exquisite design concepts. The brand tenet is "Little Elves create their own world for every little angel". In 2013 and 2015, the company successively obtained the exclusive authorization of Hush Puppies Children's Wear and Haggis Children's Wear in Chinese Mainland (excluding Hong Kong, Macao and Taiwan). The company can independently design, produce, operate, promote and sell the above brands of children's wear. Among them, Hush Puppies is an American casual clothing brand founded in 1958, while Haggis is a fashion brand spun off from LG Group in South Korea, both of which are internationally renowned fashion brands. Thanks to the company's strong design, research and development, operation and promotion capabilities, the two children's clothing brands mentioned above have established a good brand image and achieved good sales performance since entering the Chinese market. The company has been operating international high-end children's clothing brand retail business since 2005, mainly including international first and second tier brands such as "EMPORIO ARMANI", "KENZO KIDS", and "HUGO BOSS", and has maintained good cooperative relationships with these brands. In addition to opening imported single brand stores, the company has established the "bebelux" international high-end children's clothing boutique collection store, presenting different brands and styles of international boutique children's clothing to consumers, meeting their different consumption needs.
Headquarter Beijing
Establish Date 9/16/1992
Listed Code 301276.SZ
Listed Date 9/9/2022
Chairman Cao Shengkui.
CEO Liu Yan.
Website www.jmdress.com

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